Message from CEO
Capall Mara was born out of a conglomeration of ideas and passions. I have been an athlete and a coach for the overwhelming majority of my life. Match that with my first business that focuses on increasing the visibility of our client’s organizations, primarily through print products. I found myself constantly working with our clients to help their companies to grow.
I always seem to have a desire to help others achieve their goals. Capall Mara gives us the ability to focus on doing exactly that. In our quest to develop our process, we explored the concept of branding, and that evolution. When we came across the idea of a Brand Led Organization, it really piqued our interest.
The tools to adjust the mindset of the entrepreneur and create a Brand Let Organization unlock the full potential of the company. It creates the environment of focused effort freeing the owner to own the business. So often we, as owners, fall into the rabbit hole of operating the business. It doesn’t leave anyone to focus on the direction the ship is heading…. Or if the whole fleet is heading in the same direction.
We make sure our clients are maximizing their efforts instead of getting lost chasing the day-to-day operations of the business. We look forward to working with you and your team to develop a Global Brand Strategy that will lead your business to new heights.
I wish you all the success!
Sincerely
Brian Drysdale, CEO-Capall Mara
Brian has nearly 14 years of branding experience. He has worked with thousands of clients to maximize their brand visibility and strategize with them to target their target audience. Primarily focusing on printing, Brian brings a unique perspective ensuring the visual aspect of the brand will deliver the correct message across all media types.
Brian’s passion for helping businesses grow and reach their goals is matched with his passion for coaching. He’s been coaching swimmers for over 20 years at all levels of the sport. Brian was a competitive swimmer all through college and fell into triathlons after graduation. He completed the 2014 Ironman in Lake Placid.
Brian also has a desire for volunteering and helping in the community that was ingrained from a young age through his experiences in scouts. He earned his Eagle Scout in 1997 and has gone on to work with several non-profit organizations. Brian has also served on several boards: President of his Rotary Club 2018-19 (as well as several other roles), member at large for Council of Civic Organizations of Brandywine Hundred, Claymont Community Center, and he is a founding member of Down Syndrome Sports of America.
His tenacity for getting the job done mixed with the overwhelming desire to help people (and organizations) reach their goals makes Brian a great partner to work on establishing your global brand.
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Aastha Setia, Entrepreneur-in-Residence, Capall Mara
Aastha has a demonstrated history of delivering successful ventures/projects and worked with diverse early-stage startups, family businesses, incubators, and fortune 500 companies throughout her career. Highly skilled in strategic business development, starting and managing entrepreneurial ventures, and leading high performing cross-functional teams.
Her 6+ years of intrapreneurial journey in her family-controlled business has led her to building brands (HerbRoot), managing global operations across 29 countries, spearheading greenfield projects, and implementing technological transformation in the workplace.
She did her MBA (Forte Fellow Scholar) from Babson College and graduated in May 2020. While at Babson, she served on the Advisory Board of Boston Scores, The Arthur M. Blank Center for Entrepreneurship and Institute of Family Entrepreneurship.
Currently, she is serving in an advisory role for a New York-based Incubator/Accelerator, a Delhi-based virtual incubator, and a Colorado-based Botanicals company.
Strategic Partnerships
